The foreign exhibition, as one of the country’s largest construction hypermarkets, operates beyond a simple store. With a long history and a wide range of products, the complex has become a powerful platform for introducing Iran’s construction capabilities and Export Development.
In the field of exports of goods and technical and engineering services, as detailed in the valuable book “exports of goods and technical and engineering services” by irge zinalzadeh, exhibitions such as foreign ones play a very important role. These exhibitions serve as a showcase of domestic products and services and provide an opportunity to introduce the capabilities and capabilities of Iranian companies to foreign customers.
Why is a foreign exhibition important for exports?
Introduction of quality products and services: the foreign exhibition, offering a wide range of quality construction products, shows a clear picture of the ability to produce products with global standards. This will gain the trust of foreign customers and provide the basis for the export of Iranian products.
Building a broad communication network: attending a foreign exhibition is an exceptional opportunity to connect with construction companies, contractors and foreign investors. This extensive communication network can lead to new contracts and Export Development.
Introduction of technical and engineering capabilities: in addition to products, the foreign exhibition can be used as a platform to introduce the technical and engineering capabilities of Iranian companies in the field of construction. This is especially important for attracting large and complex projects abroad.
Branding and brand awareness: attending a foreign exhibition as a well-known brand increases the brand awareness of Iranian companies in foreign markets. This helps improve brand image and increase competitiveness of Iranian products.
Information from foreign markets: the foreign exhibition can serve as a database for information about the latest technologies, market trends and needs of foreign customers. This information helps Iranian companies to adapt their products and services according to the needs of target markets.
Foreign exhibition relations with exports of technical and engineering services
As mentioned in zinalzadeh’s book, exports of technical and engineering services are one of the important areas of non-oil exports. The foreign exhibition can act as a bridge between Iranian companies and foreign customers in this area. Iranian companies can showcase their ability to implement large and complex construction projects and attract foreign projects by attending the exhibition.
Conclusion
The foreign exhibition plays a very important role in the development of exports and attracting foreign projects by providing a suitable platform for the introduction of Iranian construction products and services. The exhibition serves as a showcase of Iran’s construction capabilities and provides an opportunity to create a broad communication network with foreign companies.
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Pars Pegah Tejarat International Trading Company started its economic activity in the form of holding numerous international exhibitions and conferences with a focus on CIS and Eurasian countries, especially Russia, Ukraine, Azerbaijan, Turkmenistan, Armenia, etc. in 1990 and so far more than It has held 300 exclusive, specialized and international exhibitions and business and investment collaborations with the presence of officials and senior officials of these countries.
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